Free e-book

AI Lead Generation B2B: playbook 2026

Everything our own campaigns have taught us, in one document: how to define your ideal customer profile, build a database with context, write sequences that get replies and measure real results instead of vanity metrics.

What is inside

  • the B2B outbound process, from customer profile to booked meeting,
  • the rules of personalisation based on context, with examples,
  • how to combine cold email and LinkedIn in one multichannel sequence,
  • how to stay out of spam: infrastructure, warm-up and limits,
  • the metrics worth tracking, and the ones you can skip.

Contents

  1. Introduction
  2. 1. B2B outbound in 2026: a five-layer process
  3. 2. The ideal customer profile: the foundation of a campaign
  4. 3. Deliverability: why cold emails land in spam
  5. 4. LinkedIn: prospecting without risking your account
  6. 5. Multichannel: email and LinkedIn in one campaign
  7. 6. Customer acquisition cost: how to calculate it and compare channels
  8. 7. Agency or in-house team: how to decide
  9. Playbook at a glance: campaign launch checklist
  10. About Konvertia

Download the e-book

A free playbook in PDF format. Fill in the form and it opens in a new tab.

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