Konvertia Blog
Practical guides to winning B2B customers: outbound, cold email, LinkedIn prospecting and building context about each buyer. We write about what we do in our own campaigns.
How to build an ideal customer profile (ICP) for B2B outbound
An ideal customer profile (ICP) decides how well every outbound campaign lands. How to build one from your own sales data, why a narrow ICP beats a broad one, and how it differs from a buyer persona.
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Outbound for niche B2B markets: is it worth running?
In a narrow B2B market precision decides, not volume. How to size your market, what changes in a campaign on a small list and when outbound makes no sense.
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How to choose a B2B lead generation agency: a buyer's guide
Questions on contact data, sending domain, sight of messages, metrics and contract to put to a lead generation agency, and the answers that should make you pause.
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Outsourced outbound: who writes your messages and how much control you keep
On LinkedIn you approve every message before it is sent, and in cold email we agree the offer and messaging together. How responsibility is divided in an outsourced outbound campaign.
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Cold email sequence length: how many emails and how far apart
A cold email sequence is three to four emails, three to six days apart, each with a different job. Why one email is not enough, why a longer sequence hurts and when to close the thread.
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How long does outbound take to work? A week-by-week timeline
Three weeks of preparation, launch in week four and the first meetings usually in week five. What happens in each week of an outbound campaign and what shortens the road to the first send.
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How many leads from an outbound campaign: honest maths instead of a promise
Work out how many leads an outbound campaign will produce by moving backwards through the funnel, from a matched list to booked meetings, and see which factors move the result most.
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Why B2B companies waste time on bad leads
The wrong company, the wrong person or the wrong moment. Where contacts that were never going to buy come from, what they cost a sales team and how to build a list in reverse.
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ICP checklist: how to check your ideal customer profile is well defined
Five tests to run on your ideal customer profile before an outbound campaign: closed-won data, buying roles, a list of 50 companies, exclusion criteria and one profile across the business.
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Why we do not track cold email open rates: a metric that distorts what it measures
Open rate relies on a tracking pixel that can hurt deliverability, and an open says nothing about intent. Why we do not track it and what we report instead.
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Sales prospecting automation: custom platform or off-the-shelf tools
What off-the-shelf automation tools give you, where they stop and when a platform that builds context about each recipient pays off.
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How to use AI in sales prospecting: where it helps and where it hurts
AI multiplies the value of the data it is given. Where it strengthens outbound, where it produces a new kind of spam and how context makes the difference.
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B2B buying signals: how to tell when a prospect is ready to talk
Buying signals tell you when to write to a decision-maker. How hiring, promotions and funding turn a list of companies into a live lead list.
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LinkedIn outreach for B2B: what still works and what no longer does
What opens conversations with decision-makers on LinkedIn and what ends in silence: connection requests, message sequences, the sender profile and platform limits.
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Why generic cold emails damage your brand reputation
Generic cold emails stay in decision-makers' memory as spam with your name on it. How personalisation built on the recipient's context protects your brand and opens conversations.
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How to write a cold email that gets replies: a practical guide
How to write a cold email: a short subject line, an opening drawn from the recipient's context, one idea and a call to action that starts a conversation. Frameworks and sequence from our campaigns.
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Does cold email still work in 2026? An honest answer
Does cold email still work in 2026? Yes, but not the mass kind. One of our campaigns reached a 14% reply rate against a 3.43% platform average. The four conditions behind it.
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Lead generation agency or in-house sales team: which pays off more?
An honest comparison of a lead generation agency and an in-house sales team on speed, cost, technology, risk and scale, and when each option makes sense.
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How much does B2B outbound lead generation cost?
What goes into the cost of B2B outbound, how to work out cost per meeting and cost per customer, and what one SDR really costs in the UK.
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Multichannel outreach: why cold email and LinkedIn work better together
Multichannel outreach joins cold email and LinkedIn in one coordinated sequence. In our test campaigns it gave three times the reply rate of a single channel.
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LinkedIn automation without getting banned: a safe approach
LinkedIn detects automation by mass invitations, identical messages and an inhuman pace. How to run prospecting that scales safely and keeps your account out of trouble.
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Why cold emails go to spam and how to stop it
Cold emails land in spam for a technical reason and a content reason. How spam filters decide, and how to build sending infrastructure that reaches the inbox.
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How B2B outbound sales works in 2026: cold email and LinkedIn
B2B outbound in 2026 is a process, not a mass send. It runs from ideal customer profile to a booked sales meeting. Why only context-based personalisation works and how to measure results.
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