Four layers: a precise ideal customer profile (ICP), a database with context on every prospect, message sequences across two channels, and qualification of replies into meetings.
The first three weeks are preparation: warming up mailboxes, infrastructure, the database and context. The campaign launches in week four and the first meetings follow in week five.
Using data from your existing sales, we work with you to define your ideal customer profile and what counts as a qualified meeting.
We build a database of decision-makers that fits the profile. We never buy ready-made lists.
Our platform gathers three layers on every person: LinkedIn activity, company data and market signals such as a job change, hiring or funding.
Cold email and LinkedIn sequences, timed to work together. On LinkedIn you approve or edit the messages; for email, we agree the offer and the message with you.
We turn positive replies into booked meetings. On LinkedIn our tool handles the conversation; for email, we hand the contact over to you with full context.
Each message in a sequence has a different job, so each needs a different structure. We pick the framework to fit the job of the message, and the copy is always written from the context of the individual recipient.
Name the recipient's problem and show what it costs them, in operations or in money.
Break the pattern people expect from a cold message, rather than opening with a template line.
Open with a result from a similar company or sector. Make it specific, and give it context.
Refer to a specific event at the recipient's company: a hire, a funding round, a change of role.
This is what sets us apart technically. Before we write a message, the platform gathers three layers of information on the recipient. The effect for them: "this sounds like someone who knows me".
What they post about, what they comment on and what they have been working on lately, gathered automatically before every send.
What the company does and what it says on its website: a profile of the organisation, not just the person.
A job change, open roles, new funding: events that open a natural window for a conversation.
Campaigns go out from a separate sending domain, fully authenticated (SPF, DKIM, DMARC), after the mailbox has been warmed up and within controlled limits. Your main domain stays untouched. We use no tracking pixel: we care about deliverability, not vanity metrics.
Our own automation tool, with daily limits and a human pace of activity, instead of the popular browser extensions that leave traces the platform can detect. So far, none of our clients' accounts has been blocked.
In three ways. We build every message from the context of the individual recipient, not from a template. We run campaigns across several channels rather than one. And we measure success by real outcomes, meaning replies and booked meetings, not the number of messages sent.
We build the database around your ideal customer profile, from public company and professional data. Our platform gathers the context: LinkedIn activity, information from the company website and market signals such as a job change, hiring or funding.
On LinkedIn, yes, in full: you have access to the outbox through our tool and you approve or edit every message before it goes out. For cold email, we agree the offer, the message and the audience together. Nothing is sent without your sign-off.
With three numbers: total replies, positive replies (sales opportunities) and booked meetings. We do not report open rate. Measuring it needs a tracking pixel, which hurts deliverability, and the number alone says nothing about the recipient's intent.