B2B lead generation: meetings in your diary, not leads in a spreadsheet

We run everything that happens before the meeting: your ideal customer profile (ICP), a database of decision-makers, and a coordinated cold email and LinkedIn campaign. You only have the conversation.

Book a call about your pipeline See how we work →

Signal:

ToJames Whitaker · Sales Director, Ashbourne Controlsexample, fictional data

Hi James,

I see that Ashbourne Controls is hiring three new sales executives.market signal: new hires

In a recent LinkedIn post you wrote that outbound is getting harder every quarter.LinkedIn activity: post from 5 days ago

Your website describescontrol systems for food and drink manufacturers. In a market like that, the list ends at a few hundred names, not thousands of addresses.company data: what you sell, and to whom

With a list that short, every message has to be written for one person. For new starters, writing them will take more time than the conversations themselves. We can take it on and hand them booked meetings. Do you have 15 minutes?

ToSarah Pemberton · Managing Director, Tarn Logistics Softwareexample, fictional data

Hi Sarah,

I see that Tarn has signed a contract to roll out a warehouse management system across Larkfield Stores.market signal: new contract

On a project this size your best people usually spend months living inside the rollout. Winning new customers slips down the list, and once the project ends the pipeline has to be rebuilt from scratch.effect of the signal: a pipeline gap after the rollout

We can run prospecting on your team's behalf and pass your salespeople only the conversations with decision-makers who have replied. The team stays on the rollout, and new conversations land in the calendar without manual research.

How are you planning to win new customers while this rollout runs?

ToPriya Shah · CEO, Kestrel Analyticsexample, fictional data

Hi Priya,

I see that Kestrel has raised funding to enter new markets.market signal: funding round

The money speeds up hiring, but it does not shorten the road to the first conversations, and investors look at pipeline after the first quarter.effect of the signal: pressure to deliver in the first quarter

We can take over preparing those conversations and hand your salespeople meetings with decision-makers from the first month. Messages written this way reached a14% reply rate in a campaign to 800 people in B2B services.proof: Konvertia campaign in B2B services

Shall I show you what such a campaign would look like in your new market?

A lead is not a booked meeting

Lead (contact)

Someone who fits your market: the right industry, company size and job title. Potential, but not yet a conversation.

Booked meeting

A decision-maker who read a message written for them, replied and booked a time to speak with you. This is where our work ends.

How we deliver meetings

The first three weeks are preparation. The campaign launches in week four, and the first meetings usually follow in week five.

01
Kick-off workshop
ICP Workshop
Together, we define your ideal customer profile and what counts as a qualified meeting, using data from your existing sales.
02
Contact database
Prospecting
We build a database of decision-makers that matches your profile. We never buy ready-made lists, which means better targeting and better replies.
03
Context on every prospect
Context Intelligence
Our platform gathers three layers on each person: LinkedIn activity, company data and market signals such as a job change, hiring or funding.
04
Multichannel campaign
Multichannel
Cold email and LinkedIn sequences, timed to work together. On LinkedIn you approve or edit the messages; for email, we agree the offer and the message with you.
05
Qualification and meetings
Qualified Meetings
On LinkedIn, our tool handles the conversation until a time is booked. For email, once someone replies positively, we hand the contact over to you with the full context.

See the full methodology: how we work →

From the start of our work together to the first booked meetings usually takes around five weeks.

Results from our campaigns

We do not promise averages. We show the results of specific campaigns, with context.

0%reply rate (cold email)

Against the 3-5% typical of cold B2B campaigns (Instantly, 2025). Result from a campaign for a B2B services company.

0+meetings booked from a single campaign

One campaign: 800 prospects, a sequence of 3 messages over 2 weeks, and more than 20 meetings.

0×higher reply rate

Campaigns combining cold email and LinkedIn compared with a single channel. Based on 5 test campaigns.

Every figure comes from a specific campaign. Results depend on the market, the customer profile and the volume.

B2B lead generation: your questions

Do I need my own sales team?

No. You need someone to take the meetings we book, usually a founder or a salesperson. We run everything before the meeting, from building the database to qualifying replies.

Where do the contacts in the database come from?

We build it around your ideal customer profile from publicly available company and professional data, not from bought lists. That is why targeting is sharper and replies are better.

Is this just spam?

No. We keep volumes small and controlled, write each message for a specific recipient and fully authenticate the sending domain (SPF, DKIM, DMARC). We agree the offer and the message with you before launch.

How soon will the campaign start booking meetings?

The first three weeks are preparation: warming up mailboxes and building the database and context. The campaign launches in week four, and the first meetings usually follow in week five.

What if our industry is niche?

A niche is an advantage, not an obstacle, because precise context is easier to find. We check a narrow market before we start and tell you plainly whether the volume is enough for a campaign.

B2B lead generation: meetings in your diary, not leads in a spreadsheet

Lead (contact)

Booked meeting

Kick-off workshop

Contact database

Context on every prospect

Multichannel campaign

Qualification and meetings

Ready to book your first meetings?