Signal-based B2B lead generation

We reach decision-makers at the moment they have a reason to buy.

A new office, a hiring push, a funding round, a change of role: every cold email and LinkedIn message we send opens with a specific signal about the recipient. We turn positive replies into sales meetings with decision-makers, booked straight into your calendar.

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Signal:

ToJames Whitaker · Sales Director, Ashbourne Controlsexample, fictional data

Hi James,

I see that Ashbourne Controls is hiring three new sales executives.market signal: new hires

In a recent LinkedIn post you wrote that outbound is getting harder every quarter.LinkedIn activity: post from 5 days ago

Your website describescontrol systems for food and drink manufacturers. In a market like that, the list ends at a few hundred names, not thousands of addresses.company data: what you sell, and to whom

With a list that short, every message has to be written for one person. For new starters, writing them will take more time than the conversations themselves. We can take it on and hand them booked meetings. Do you have 15 minutes?

14%reply rate on cold emailscampaign for a B2B services company
3×more replies after adding LinkedInbased on 5 Konvertia test campaigns
20+meetings booked from one campaign800 prospects, 3-message sequence over 2 weeks

The problems we solve

We work with B2B companies where selling starts with a conversation: IT, manufacturing, services and SaaS.

Salespeople lose time hunting for contacts

They should be closing deals, yet half their time goes on research. We take over everything before the meeting.

An unpredictable flow of meetings

The company is growing, but the pipeline depends on referrals and luck. We build a steady, measurable flow of sales conversations.

Outbound campaigns that get no replies

Earlier attempts failed because everyone received the same message. The difference lies in context, not in the channel.

Decision-makers ignore generic messages

Inboxes are full of templates and people have learned to ignore them. A message built on the recipient's own context still starts conversations.

The high cost of in-house prospecting

A full-time SDR in the UK typically earns £24,000 to £51,000 a year in total pay (Payscale, 2026), before employer National Insurance, tools and management time, and with no guarantee of results.

No multichannel approach

Email or LinkedIn on their own deliver a fraction of what one coordinated campaign across both channels achieves.

How we deliver meetings

We run the whole process, from the ideal customer profile (ICP) to a meeting in your calendar.

  1. 01

    Ideal customer profile

    ICP Workshop

    We work out who really buys what you sell: industry, company size, decision-maker. We base it on data from your existing sales.

  2. 02

    A database and context on every prospect

    Context Intelligence

    We build the contact database and gather context on every prospect: LinkedIn activity, company data and market signals such as job changes, hiring and funding.

  3. 03

    Message sequences

    Multichannel Sequences

    We write unique messages, with cold email and LinkedIn in one coordinated campaign. On LinkedIn you approve or edit the copy; for cold email we agree the offer and the message together.

  4. 04

    Meetings in your calendar

    Qualified Meetings

    We turn positive replies into booked meetings. On LinkedIn our tool carries the conversation through to a booked slot; for email we hand you the contact with full context.

See the full methodology →

Results from our campaigns

We do not promise averages. Every figure on this page comes from a specific campaign and says where it comes from.

One campaignB2B services sector · 3-message sequence · 2 weeks
0prospects
0sales opportunities6% of the list
0+meetings booked40% of opportunities
0%reply rate (cold email)

The same campaign. For comparison, typical cold B2B campaigns reach 3-5% (Instantly industry benchmarks, 2025).

0×higher reply rate

Campaigns combining cold email and LinkedIn against a single channel. Based on 5 Konvertia test campaigns.

Results depend on the market, the customer profile and the volume.

Our services

We run outbound in three areas and combine them into multichannel campaigns.

B2B lead generation

The whole process end to end: from the ideal customer profile, through the database and campaigns, to a qualified meeting in your calendar.

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Cold email

Email campaigns in which every message is unique, written for a specific recipient from their own context.

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LinkedIn prospecting

Automated outreach on our own technology, with no risk of your account being blocked. You keep full control of the copy.

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We take responsibility for the first step in your funnel.

Example packages

Our pricing is modular. Every engagement starts with a base price of £1,450 a month, which always covers data enrichment and hyper-personalisation of every message. On top of that you choose components: database, infrastructure, volume and channels. The standard package (Professional) is £2,700, and you can add LinkedIn for £500 per account. You can work out an exact quote in the calculator.

Starterfrom £1,450per month · three-month pilot
  • Your own database and infrastructure
  • 200 contacts a month
  • Channel: email
  • Leads as they come in, plus a report at the end of the campaign
  • 3-month pilot, billed for 2
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Most popularProfessionalfrom £2,700per month
  • Our sending infrastructure
  • Database built on market signals
  • About 1,000 contacts a month
  • Enrichment and hyper-personalisation
  • Channel: email (LinkedIn +£500 per account)
  • Leads as they come in, plus a report at the end of the campaign

In our campaigns so far, 7-12 meetings a month, which works out at about £230-£390 per meeting at this price.

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EliteCustom quotethe price depends on the configuration you choose
  • Database built on your customer profile, plus market signals
  • Our sending infrastructure
  • 2,000 contacts a month
  • Email + LinkedIn (3 accounts)
  • Leads as they come in, plus a report at the end of the campaign
Configure your plan

For comparison: a full-time SDR in the UK typically costs £24,000 to £51,000 a year in total pay (Payscale, 2026), plus employer National Insurance of 15% on earnings above £5,000 (GOV.UK), tools and months of ramp-up, before booking a first meeting.

Billed monthly in advance, with a one-month notice period. Build your own quote in the calculator →

Frequently asked questions

More questions? Write to us or book a call.

Book a call →All questions and answers →

Yes, as long as it is personalised. Identical mass mailings stopped working years ago, but a message built on the context of one specific recipient still starts conversations. Our campaign for a B2B services company reached a 14% reply rate, against the 3-5% typical of cold B2B campaigns.

No. Spam is identical mass mailing to random addresses. Our campaigns run at a small, controlled scale, with messages written for a specific recipient and full domain authentication (SPF, DKIM, DMARC). We agree the offer and the message with you before launch.

We bill a monthly subscription on a modular model. The base price is £1,450 a month and always covers data enrichment and hyper-personalisation of every message. You pay extra only for the components you choose: infrastructure, database building, contact volume or LinkedIn (£500 per account). The standard package (Professional) costs £2,700 a month. You can work out an exact quote in the calculator.

The first three weeks are preparation: warming up the sending mailboxes and building the database and context. The email campaign starts in week four, and the first booked meetings usually appear in week five. The first positive replies often arrive on the day of sending.

We build every message from the context of the specific recipient (their LinkedIn activity, company data and market signals) rather than from a template. We run multichannel campaigns and measure success by real results: replies and booked meetings.

Ready for a predictable flow of sales meetings?

Half an hour on a call is enough to judge whether your market suits outbound and what results you can expect. No obligation.

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